Amazon Canada PPC Guide

Amazon Canada (amazon.ca) prices in Canadian dollars, and shoppers can switch the store between English and French. It sits in Amazon's North America and Brazil Unified Account, which means an amazon.com seller reaches the Canadian store from the same Seller Central login, and a brand approved for Brand Registry on amazon.com is approved on amazon.ca automatically. That matters because Brand Registry is the entry requirement for Sponsored Brands. Sponsored Products, Sponsored Brands and Sponsored Display all run here, but the Amazon Ads console treats Canada as a separate advertising account with its own campaigns, currency and history. A keyword proven on amazon.com arrives as a hypothesis, not as data.

How you ship to Canada decides much of your advertising maths. Sellers based in the United States can serve Canadian orders from US stock through Remote Fulfillment with FBA, and Canadian Prime members get free shipping on those orders. The alternative is importing into Canadian fulfilment centres, which are not connected to the US network, with you or an agent acting as importer of record; a business based outside Canada first needs a Business Number from the Canada Revenue Agency. The two lanes do not run side by side: an ASIN with stock already in Canada is not eligible for Remote Fulfillment until that stock has sold through.

Sales tax follows the North American model rather than the European one. Tax is charged on top of the selling price at rates set by the province or territory the order ships to, so your price is a pre-tax figure and break-even ACoS works from it directly, with no VAT to strip out. Who collects the tax depends on your registrations: without a standard GST/HST number on file, Amazon collects and remits GST/HST on qualifying sales itself, and some provincial taxes follow rules that vary by province. Electronics, batteries and lighting can also carry Environmental Handling Fees that the seller must collect and remit, a per-unit cost to include before setting any target. Confirm your position with a Canadian tax adviser.