Free Amazon PPC Tools
Calculate, analyze, and optimize your Amazon advertising with our free tools. No signup required.
Two numbers decide whether an Amazon ad campaign makes money: what a sale costs you in advertising, and what that sale is worth after Amazon takes its cut. These calculators work out both, without a signup and without sending anything to a server.
Start with the break-even ACoS calculator: your price, cost of goods and Amazon fees give the highest ACoS a product can carry, and the target ACoS that keeps the margin you want. The max CPC calculator turns that target into the most you can pay per click. The ACoS and ROAS calculators tell you where a campaign stands today, and the TACoS calculator measures ad spend against all of your sales, which shows whether advertising is lifting the rest of the business.
All of them run entirely in your browser. If you want these numbers calculated from your real orders, updated hourly, rather than typed in by hand, that is what the Shurq dashboard does. Terms are defined in the PPC glossary.
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Break-Even ACoS Calculator
Find the highest ACoS a product can carry from its price, COGS and Amazon fees, and the target ACoS that keeps the margin you want.
Use tool →ACoS Calculator
Calculate your Advertising Cost of Sale instantly. Understand your Amazon PPC efficiency.
Use tool →Max CPC Calculator
Turn price, conversion rate and target ACoS into the most you can pay per click and still hit your target.
Use tool →TACoS Calculator
Measure ad spend against total sales, see ACoS alongside it, and read what a rising or falling TACoS means.
Use tool →ROAS Calculator
Calculate Return on Ad Spend and find your break-even ROAS from price, product cost and Amazon fees.
Use tool →Coming Soon
Keyword Research Tool
Discover high-converting keywords for your Amazon products.
Coming SoonCampaign Budget Planner
Plan your advertising budget based on goals and historical performance.
Coming SoonWant automated optimization?
These tools are great for quick calculations. For automated bid optimization using advertising data synced hourly, try Shurq.
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