Stream Analytics

Amazon dayparting software built on hourly PPC data

Know exactly when your ads convert.

Stream shows your Amazon PPC performance hour by hour instead of day by day, then turns it into a dayparting schedule: a bid change for every hour of the week, applied by Shurq each hour.

Start Free Trial

Book a Demo

Included with Shurq Pro

30-day free trial

Metrics tracked

ACOS, TACOS, Sales & more

Hourly

Data refresh

Hourly, not daily

11+

Timezones

US, EU & Asia-Pacific

Chart types

Time of day, day of week, heatmap

What you get with Stream Analytics

Hourly data, heatmaps, and dayparting: your edge over sellers who only see daily numbers.

Hourly Performance Data

See spend, sales, ACOS, and 16 more metrics broken down by hour, not aggregated by day. Spot performance peaks at 2 PM, not 'sometime on Tuesday'.

Time-of-Day & Day-of-Week Charts

Interactive line charts that show exactly when your campaigns perform best. Overlay up to 5 metrics on multi-axis charts to find correlations instantly.

Performance Heatmaps

Color-coded heatmap combining hour-of-day and day-of-week dimensions. Identify your highest-converting windows at a glance, then act on them.

Dayparting Automation

Create bid adjustment schedules based on your hourly data. Increase bids during peak hours, decrease during off-hours. Set it and let Shurq execute.

Multi-Timezone Support

Analyze performance in your marketplace's local time, from US Pacific and Eastern to London, Tokyo and Sydney. Critical for sellers operating across regions.

TACOS Tracking

Total Advertising Cost of Sales: the metric that matters. Stream tracks TACOS alongside ACOS so you can see the true impact of PPC on your total business.

Dayparting that cuts as well as raises

A Shurq dayparting schedule is a grid of 7 days by 24 hours. Each cell holds the bid change for that hour, and Shurq applies the schedule every hour in the timezone you choose.

A separate bid change for each of the 168 hours in a week
Changes from -80% to +200% for any hour
Minimum and maximum bid caps on every schedule
Start and end dates, in the marketplace's own timezone by default
Placement adjustments for top of search, rest of search and product pages
Sponsored Products and Sponsored Brands campaigns

How this differs from Amazon's own scheduling

Amazon Ads has native scheduling, and it is built around increases. Schedule bid rules let you schedule bid increases on Sponsored Products campaigns for chosen times of day or days of the week. Schedule-based budget rules raise a campaign's daily budget for a date range, all day or for a set time window. A Shurq schedule can also lower a bid in a weak hour, for every hour of the week, on Sponsored Products and Sponsored Brands.

Source: Amazon Ads help pages, checked 2026-10-03.

New to the idea? Read what dayparting is and why a budget rule is not dayparting, or follow the Amazon dayparting guide step by step. To see which other tools offer hourly dayparting, compare Shurq with other tools.

How it works

From data to dayparting in 3 steps

Select campaigns or portfolios

Choose which campaigns to analyze: filter by campaign name, portfolio, or ad type (Sponsored Products or Sponsored Brands).

See hourly patterns emerge

Stream pulls your performance data at 1-hour intervals. View trends by time of day, day of week, or combined heatmap. Compare 30, 60, or 90-day windows.

Create dayparting schedules

Turn insights into action. Build bid adjustment rules for each hour and day. Set start and end dates, min and max bid caps, and a timezone, and Shurq runs the schedule.