Product Roadmap
Vote for features you want · Shape the future of Shurq
This board is the same one the team works from. Every item shows what stage it is at, from requested through to shipped, and anything already released is listed in the changelog tab with the date it went live.
Voting is open to everyone and does not require an account — one vote per person per item, tracked anonymously in your browser. Votes do not decide the order on their own, but they are the strongest signal we have for what to build next, and a request with real weight behind it gets picked up faster.
If what you need is not here, submit it. The most useful requests describe the problem and how you handle it today, rather than a proposed solution — that leaves room to solve it in a way that fits the rest of the product.
Planned
Campaign Budget Automation
A budget planning calendar that automatically paces and reallocates daily campaign budgets to your goals.
Slack & Email Alert Integrations
Receive budget, pacing, and performance alerts directly in Slack and email.
Custom Report Builder
Build reports with drag-and-drop metrics and dimensions, then schedule automated email delivery.
Hourly Performance Data (AMS)
Near-live hourly reporting across the platform powered by Amazon Marketing Stream.
Walmart Marketplace Integration
Expand beyond Amazon with Walmart seller analytics, PPC management, and cross-platform reporting.
In Progress
Rule-Based Automations
Automate bids, budgets, campaign states, and keyword harvest/negate on your own schedule.
Agentic Ad-Manager Copilot
A goal-driven AI copilot that proposes bid, budget, and targeting changes for your approval.
Completed
Marketing Stream
Hourly performance via Amazon Marketing Stream with schedule-based dayparting.
Keyword Tracker & Navigator
Track organic & sponsored rank over time and discover new keywords with AI-assisted suggestions.
P&L Dashboard
True profit & loss with COGS, fees, refunds, and Subscribe & Save — reconciled to Amazon.
Custom Dashboard
Build your own dashboard with configurable widgets, charts, and single-metric cards.
Search Query Analytics
Deep search-term and search-query performance with trend analysis and actionable insights.
Market IQ
Competitive market intelligence: share-of-voice, demand trends, and category insights to guide strategy.
Profit-First Bidding
Bid optimization with target-ACOS, safeguards, and bulk strategy changes — preview every optimization before applying.
Campaign Budget Automation
A budget planning calendar that automatically paces and reallocates daily campaign budgets to your goals.
Slack & Email Alert Integrations
Receive budget, pacing, and performance alerts directly in Slack and email.
Custom Report Builder
Build reports with drag-and-drop metrics and dimensions, then schedule automated email delivery.
Hourly Performance Data (AMS)
Near-live hourly reporting across the platform powered by Amazon Marketing Stream.
Walmart Marketplace Integration
Expand beyond Amazon with Walmart seller analytics, PPC management, and cross-platform reporting.
Rule-Based Automations
Automate bids, budgets, campaign states, and keyword harvest/negate on your own schedule.
Agentic Ad-Manager Copilot
A goal-driven AI copilot that proposes bid, budget, and targeting changes for your approval.
Marketing Stream
Hourly performance via Amazon Marketing Stream with schedule-based dayparting.
Keyword Tracker & Navigator
Track organic & sponsored rank over time and discover new keywords with AI-assisted suggestions.
P&L Dashboard
True profit & loss with COGS, fees, refunds, and Subscribe & Save — reconciled to Amazon.
Custom Dashboard
Build your own dashboard with configurable widgets, charts, and single-metric cards.
Search Query Analytics
Deep search-term and search-query performance with trend analysis and actionable insights.
Market IQ
Competitive market intelligence: share-of-voice, demand trends, and category insights to guide strategy.
Profit-First Bidding
Bid optimization with target-ACOS, safeguards, and bulk strategy changes — preview every optimization before applying.
October 2026
- Fixed Bid Optimizer cutting over-target keywords harder when your Target ACOS is above 30%. Raising your target now never makes a cut deeper.
- See your Brand Store numbers in the Shurq MCP: your Store's views, visits, sales, orders and units by day, page and traffic source, plus which products on your Store get views, clicks and orders.
- Submit your Brand Store draft for Amazon's review from the Shurq MCP.
- Build Brand Story drafts in the Shurq MCP: each draft lists your brand's products and links your Brand Store when you have one.
- Ask for Best Sellers in any category to see today's top-ranked products with their rank, price, star rating and review count.
- Added a storage fee switch to Calculation Settings: book the monthly FBA storage fee in the month the storage was for, instead of on the day Amazon charges it the following month. Changing it recalculates your P&L, which can take up to 30 minutes.
- Improved Sponsored Brands placements in Bid Optimizer: a new placement value now stops at 0%, as on Sponsored Products, since Amazon is ending negative placement adjustments. A negative value a placement already has is kept, and Apply and Workflows never send a new value below 0%.
- Improved the Optimization settings help in Bid Optimizer: every ? is now always visible, and the tick-box tips say what happens when a box is unticked, each with a worked example in your marketplace's currency.
- Fixed Bid Optimizer runs started from the Targeting tab in Ad Manager reviewing every target in the ticked targets' campaigns: the review now lists only the targets you picked plus their campaigns' placements, so Apply can't change bids you had filtered out. A note above the review says what it covers.
- Fixed Time Table Hours in Ad Manager for UK and European marketplaces: today's hours so far lagged an hour or two behind, and now follow the marketplace's own clock.
- Turn on Two-factor authentication in Account Settings: scan the QR code with your authenticator app, or type in the key.
- See how many backup codes you have left, and make a new set when you need to.
- Turn it off or make new codes with an app code or a backup code.
- Log out now fully ends your session, not just in this browser.
- For your security, you'll sign in again every 14 days.
- Changing your password signs out every other device and emails you. If Two-factor authentication is on, it also asks for your code.
- Your name now saves in Account Settings. To change your email, contact support.
- A Turn on 2FA reminder sits in the top bar until you turn it on.
- Bid Optimizer: if a big Apply takes too long to confirm, the results now show those changes as "not confirmed yet" instead of "not attempted", and Apply waits a few minutes before sending again so nothing goes out twice.
- Ask for any product's estimated sales for each of the last 24 months, each with its range and how accurate that month's estimate was. Months we can't estimate well enough say so.
- When a placement adjustment goes up, keywords already over your target ACOS are trimmed so their bid at that placement stays the same, and a placement running over target no longer gets higher bids. Keywords with sales keep their raises. The Why column names the placement and its numbers.
- Time Table Hours: see today hour by hour for each campaign, against its usual for the same hour (last 7, 14 or 28 days, or the same weekday).
- Behind on flags campaigns running behind on Sales, ACOS or CPC so far today, most behind first.
- Sales estimates in Claude are now one consistent figure with its range and 30-day window.