Perpetua Alternative: Shurq vs Perpetua for Amazon Sellers

What does Perpetua do well?

Perpetua is built around a goal-based ad engine: you set an objective such as growth, profitability, brand defense or awareness, and it creates, runs and optimizes the campaigns. Every tier includes AI-powered bid optimization and keyword harvesting, which can run fully automated, after a set number of conversions, or with manual approval. Fixed bids, bid multipliers, placement multipliers and dayparting schedules let you steer it.

Its Sales & Traffic view reports profit at account and ASIN level once you upload cost of goods, after Amazon fees, ad spend and, where Amazon reports it, VAT. Growth adds hourly share of voice, organic rank and competitor search terms; Premium adds market intelligence and custom Amazon Marketing Cloud reporting. Beyond Amazon sponsored ads, its site lists Walmart and Instacart, plus Amazon DSP, display and video advertising.

How is Shurq different from Perpetua?

Shurq covers fewer channels and goes deeper on an Amazon seller's own numbers. Shurq Pro is $200 a month at any ad spend, with 1 connected Amazon account included and $50 a month for each extra one. Hourly ad data, hourly profit and automated dayparting are all on that one plan, with no spend threshold to cross.

It also includes inventory reorder forecasting, Market IQ reverse-ASIN research (4,000 lookups a month), daily rank tracking for up to 9,000 keywords, listing optimization, Brand Analytics sync and free team seats, up to 100. Shurq supports 21 Amazon marketplaces, and Perpetua's help center lists 21 for Sponsored Products. Shurq MCP gives Claude, Cursor and other MCP clients more than 1,000 tools, and every write action is confirmed in chat before it runs.

What would each tool cost at your ad spend?

These examples use list prices only. They are not quotes.

Example 1: one Amazon account spending $5,000 a month on ads. Perpetua Essentials is $695 a month and Shurq Pro is $200, a list-price difference of $495 a month.

Example 2: one account spending $25,000 a month. Perpetua Growth is $695 a month plus a percentage of ad spend its pricing page does not list, so the total needs a quote. Shurq Pro is still $200 a month.

Example 3: three connected Amazon accounts. Shurq Pro is $200 plus two extra accounts at $50 each, so $300 a month. Perpetua prices by ad spend and does not publish how several accounts are billed.

When is Perpetua the better choice?

• You sell on Walmart or Instacart, or buy Amazon DSP, and want those channels in the same tool as your sponsored ads. Shurq covers Amazon sponsored ads only.
• You want to set goals and let an engine build and run the campaigns. That is the center of Perpetua's product.
• You spend over $500k a month and need custom Amazon Marketing Cloud reporting and a dedicated account team, both listed on its Premium tier. Shurq has no AMC reporting.
• You want a vendor team closely involved after signup. Its Growth tier lists a Client Success team. Shurq Pro onboarding is self-serve, with a dedicated Customer Success Manager.

How do you switch from Perpetua to Shurq?

Run both before you cancel anything. Start the 30-day Shurq trial (no credit card), connect Seller Central and Amazon Ads, and add your cost of goods by form, CSV or bulk template; Shurq applies it retroactively.

Give each campaign to one tool and pause the other tool's automation there, or two engines will overwrite each other's bids. Then compare the same campaigns over the same dates on profit after fees and cost of goods, not ACoS alone. Your break-even ACoS is the line to judge both against.

Free break-even ACoS calculator