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Helium 10 Alternative: Shurq vs Helium 10 for Amazon PPC

Pick Helium 10 if you want product research, keyword research, listings and operations in one subscription, and accept that its ads tool needs Diamond ($359 a month) plus 2% of ad spend in Managed profiles. Pick Shurq if Amazon advertising and true profit come first: $200 a month, hourly data, no ad spend fee.

Helium 10 is a broad seller toolkit, part of the Pacvue ecosystem, where advertising is one module: Helium 10 Ads, formerly Adtomic. Shurq focuses on Amazon advertising automation and true profit per product and marketplace, updated hourly.

Last updated 3 October 2026. Competitor prices and features checked 3 October 2026 on each vendor's own site. See sources.

S

Shurq

Amazon analytics and PPC automation

VS
H

Helium 10

All-in-one seller toolkit

What should a Helium 10 alternative replace?

Helium 10 is a suite: product research (Black Box, Xray and the Chrome Extension), keyword research (Cerebro and Magnet), listing tools, operations such as inventory and refunds, and advertising through Helium 10 Ads. The useful question is which part of it you want to replace.

If you mostly research products and keywords, a PPC tool is the wrong replacement. Shurq has no product research database, and Helium 10 Platinum keeps those tools without Helium 10 Ads or its fee.

If you pay for Diamond mainly for Helium 10 Ads and profit reporting, compare those modules directly. Helium 10 charges 2% of all ad spend in profiles set to Managed. Shurq Pro is $200 a month for 1 connected Amazon account with no percentage of ad spend, and pairs bid automation, keyword harvesting and dayparting with profit per product and marketplace, updated hourly.

How do Shurq and Helium 10 compare feature by feature?

Advertising

FeatureShurqHelium 10
Automated bid management
Included
Diamond: AI Advertising and bid rules
Keyword harvesting and negative targeting
Included
Diamond: harvesting and negative rules
Dayparting
Automated, from hourly data
Diamond: schedules by day and hour
Hourly performance data
Yes, hourly
Yes, for profiles set to Managed (not retroactive)
Fee on ad spend
None
2% of all ad spend in Managed profiles
Ad channels
Amazon Sponsored Products, Brands and Display
Amazon, Walmart Ads and TikTok GMV Max

Profit, research and operations

FeatureShurqHelium 10
Profit and loss reporting
Hourly, per product and marketplace
Limited (Platinum), profit and loss reporting (Diamond)
Product research database
Not included
Yes: Black Box, Xray, Chrome Extension
Keyword research and reverse ASIN
Yes: Market IQ reverse-ASIN lookups and Keyword Analyzer
Cerebro and Magnet: 100 searches a month (Platinum), included (Diamond)
Keyword rank tracking
Up to 9,000 keywords (90 hourly)
Diamond plan
Listing optimization
Included
Listing Builder (Diamond), Listing Analyzer
Inventory management
Inventory value and reorder forecasting
40 SKUs (Platinum), 500 SKUs (Diamond)
FBA reimbursements
Flags opportunities for you to file
Managed Refund Service files claims for a share of what it recovers
Review requests and follow-up emails
Not included
Included

AI, plans and support

FeatureShurqHelium 10
AI assistant on your account data
50M tokens a month, plus 10M per extra account
Helium AI agent (Diamond)
MCP server for AI assistants
Included: more than 1,000 tools
Diamond: 40+ tools, up to 1,000 calls included
Connected Amazon accounts
1 included, $50/month each extra
2 (Platinum), 10 (Diamond), 15+ (Enterprise)
Team members
Free, up to 100
1 extra user (Platinum), 5 (Diamond), 10+ (Enterprise)
Amazon marketplaces
21 Amazon marketplaces
Helium 10 Ads in 16, per its market table
Historical data
540 days
Not listed publicly
Free trial
30 days, no credit card
None listed; free tools and a limited free plan
Dedicated success manager
Dedicated Customer Success Manager on Shurq Pro
Enterprise plan

Helium 10 features checked 3 October 2026 against Helium 10's own pages (sources). “Not listed publicly” means we could not confirm it on an official page.

Does Helium 10 support hourly dayparting?

Yes, on the Diamond plan. Helium 10's help center describes a Schedules page in Helium 10 Ads that charts hourly data and schedules campaign changes by day and hour. It says hourly analytics only cover profiles set to Managed, which carry the 2% fee, and are not retroactive. Its Helium 10 Ads FAQ also says ad data updates every 24 hours. Shurq includes hourly data and automated dayparting on Shurq Pro, with no fee on ad spend.

New to the term? Read what dayparting is, or see how Shurq Stream shows Amazon ad performance by the hour.

How does Shurq's pricing compare to Helium 10?

Shurq pricing

Shurq Pro
$200/month
Includes 1 connected Amazon account. Extra connected accounts are $50/month each. Team seats are free, up to 100.
Custom
Contract pricing
Sales-led, for teams that need SSO, a DPA or custom SLAs.

30-day free trial, no credit card required. Billed monthly. No percentage of ad spend. Full Shurq pricing

Helium 10 pricing

Platinum
$129/month, or $99/month billed yearly
Aimed at $0 to $100K in yearly sales. Research tools and limited profit reporting. No Helium 10 Ads. Source: helium10.com/pricing
Diamond
$359/month, or $279/month billed yearly
Aimed at $100K to $10M in yearly sales. Adds Helium 10 Ads, dayparting, the Helium AI agent and profit and loss reporting. Source: helium10.com/pricing
Enterprise
From $1,499/month, billed annually
Aimed at more than $10M in yearly sales. Dedicated customer success manager, 10+ users and 15+ seller accounts. Source: helium10.com/pricing

Helium 10 Ads adds a 2% management fee on all ad spend in Managed profiles, with no minimum. Yearly billing is listed as saving up to 20%. Prices checked 3 October 2026.

When is Helium 10 the better choice?

  • You find products to sell with Black Box, Xray or the Chrome Extension. Shurq has no product research database.
  • You also sell on Walmart or TikTok Shop. Helium 10 Ads connects Walmart Ads accounts and runs TikTok GMV Max campaigns. Shurq covers Amazon only.
  • You want automated review requests and follow-up emails, which Platinum and Diamond include and Shurq does not.
  • You want FBA reimbursement claims filed for you. Helium 10's Managed Refund Service submits claims on your behalf for a share of what it recovers. Shurq flags the opportunities and you file.
  • You run many seller accounts on one plan. Diamond includes 10. Shurq Pro includes 1, then $50 a month for each extra account.
  • You want Freedom Ticket and Ads Academy training in the same subscription.

When is Shurq the better Helium 10 alternative?

  • Ad spend is your biggest cost, and you want no software fee that grows with it.
  • You want hourly data at any level of spend. Helium 10's hourly analytics cover only Managed profiles, which carry the 2% fee.
  • You judge ads by profit, not ACoS alone. Shurq shows true profit per product and marketplace, updated hourly, from product costs you enter or import.
  • You track many keywords or have a big team: up to 9,000 keywords daily (90 hourly), and free team seats up to 100.
  • You want to try it first: a 30-day free trial with no credit card. Helium 10's pricing page lists no free trial of Diamond.

What are the pros and cons of Shurq and Helium 10?

Shurq

Pros

  • No fee on ad spend at any level of spend
  • Hourly advertising data and automated dayparting
  • True profit per product and marketplace, updated hourly
  • 30-day free trial, no credit card required

Cons

  • No product research database
  • Amazon only: no Walmart or TikTok Shop tools
  • No review request or follow-up email automation
  • Each extra connected Amazon account is $50 a month

Helium 10

Pros

  • Research, listings, operations and ads in one subscription
  • Diamond includes 10 connected Seller Central accounts
  • Helium 10 Ads also runs Walmart and TikTok Shop campaigns
  • Managed Refund Service files FBA reimbursement claims

Cons

  • Helium 10 Ads needs the Diamond plan
  • 2% fee on all ad spend in Managed profiles
  • Hourly analytics only for Managed profiles
  • Many tools carry per-plan usage limits

Frequently asked questions about Shurq vs Helium 10

What is the best Helium 10 alternative for Amazon PPC?

It depends on which part of Helium 10 you use. For Helium 10 Ads and profit reporting, a PPC tool such as Shurq covers bid automation, keyword harvesting, dayparting and true profit per product for $200 a month, with no ad spend fee. For research tools such as Black Box or Cerebro, a PPC tool is no replacement.

How much does Helium 10 cost compared with Shurq?

On 3 October 2026, Helium 10's pricing page listed Platinum at $129 a month ($99 a month billed yearly), Diamond at $359 a month ($279 billed yearly) and Enterprise from $1,499 a month billed annually. Helium 10 Ads is on Diamond and adds a 2% fee on ad spend in Managed profiles. Shurq Pro is $200 a month for 1 connected Amazon account, with extra accounts at $50 a month each.

How does the Helium 10 Ads 2% fee work?

Helium 10's help center says the fee is 2% of the combined ad spend of every profile set to Managed, where a profile is one ad account in one marketplace. It applies whether or not you use Helium 10 Ads features, with no minimum. Example: $20,000 of monthly ad spend in Managed profiles at 2% is $400 a month, on top of Diamond. Setting profiles to Analytics-Only or Disabled before spend occurs avoids it. Shurq takes no percentage of ad spend.

What happened to Adtomic?

Adtomic is now Helium 10 Ads. On 3 October 2026, Helium 10's old Adtomic page redirected to its Helium 10 Ads page. Helium 10's About page says it is part of the Pacvue ecosystem; our Shurq vs Pacvue page covers Pacvue's enterprise platform.

Where do these facts come from?

Every Helium 10 price and feature on this page was checked on 3 October 2026 against these official pages. Shurq facts come from our own pricing page. Prices change, so confirm on the vendor's site before you buy.

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