Scale Insights Alternative: Shurq vs Scale Insights
Choose Scale Insights if you automate up to 20 ASINs in one country and want to build every rule yourself: those plans cost $78 to $178 a month. Choose Shurq if you automate more products and want automatic hourly ad data, profit, inventory and rank tracking in one tool for $200 a month per account.
Both tools are Amazon-only and automate Sponsored Products, Sponsored Brands and Sponsored Display. Scale Insights offers a 30-day free trial and Shurq a 30-day one, both without a credit card. Scale Insights prices by automated ASIN per country. Shurq prices by connected Amazon account.
Last updated 3 October 2026. Competitor prices and features checked 3 October 2026 on each vendor's own site. See sources.
Shurq
Amazon analytics and PPC automation
Scale Insights
Rules-based Amazon PPC automation
What should you look for in a Scale Insights alternative?
Scale Insights is rule-based Amazon PPC software made by a team of Amazon sellers. Its About page says work on it began in 2018, and on 3 October 2026 it was still sold under its own name at scaleinsights.com, with published prices and a 30-day free trial. You assign rules to ad groups for bids, placements, budgets, negatives and status, preview what they will change, and read the calculation and change log behind every action.
It prices by automated ASIN: one ASIN automated in one country counts once, and ASINs you do not automate cost nothing. That keeps a small setup cheap, at $78 a month for 5 automated ASINs. The price climbs as you automate more ASINs, or the same ASIN in more countries: 100 automated ASINs cost $688 a month, and a separate plan charges 1% of monthly ad spend for unlimited ASINs.
So the useful test for an alternative is what you need beyond rules: how many ASINs you would automate, whether hourly ad data should arrive on its own instead of from an uploaded Amazon report, and whether you want profit, inventory and keyword tools in the same subscription as your bidding.
Shurq is one such alternative. Like Scale Insights it is Amazon-only. It prices by connected Amazon account rather than by ASIN: Shurq Pro is $200 a month for 1 account, and each extra account is $50 a month. It pulls hourly ad data from Amazon, builds dayparting schedules on it, and reports profit per product and marketplace every hour. Scale Insights is still the better pick in some cases, and this page says which.
How do Shurq and Scale Insights compare feature by feature?
Automation
| Feature | Shurq | Scale Insights |
|---|---|---|
| Rule-based bid automation | Yes: target ACoS bidding and custom rules | Yes: stackable rules, including dynamic bidding |
| Keyword harvesting | Included | Yes (Import rule) |
| Negative keywords | Yes: suggested from wasted spend, or added by a Workflows rule you set | Yes (Negative, Negative Word and Blacklist rules) |
| Placement adjustments | Yes, in bid optimization and by hour in dayparting schedules | Yes (Placement rule) |
| Dayparting | Hourly bid schedules, -80% to +200% (Sponsored Products and Brands) | On/off ad scheduling and hourly bid changes, -99% to +900% |
| Hourly ad performance data | Yes, pulled from Amazon automatically | From an uploaded Amazon hourly report, or a 24-ad-group dayparting campaign |
| Preview changes before they run | Included | Included |
| Change history | Included | Included |
| Sponsored Products, Brands and Display | Included | Included |
Profit, products and keywords
| Feature | Shurq | Scale Insights |
|---|---|---|
| Profit reporting | Hourly, per product and marketplace | P&L, ROI and break-even bids from the product costs you enter |
| Inventory | Inventory value and reorder forecasting | Restock forecasting and inventory value |
| Keyword rank tracking | Up to 9,000 keywords (90 hourly) | 30 keywords included; add-on plans for more |
| Search Query Performance data | Included | Yes, in Keyword Ranking |
| Keyword research | Yes: Market IQ reverse-ASIN lookups and Keyword Analyzer | Not listed publicly |
| MCP server for AI assistants | Included: more than 1,000 tools | Yes: Claude, ChatGPT, Claude Desktop, Cursor or VS Code |
| Amazon marketplaces | 21 Amazon marketplaces | 12 |
Plans and support
| Feature | Shurq | Scale Insights |
|---|---|---|
| Pricing basis | Per connected Amazon account, not per ASIN | Per automated ASIN per country, or 1% of ad spend |
| Free trial | 30 days, no credit card | 30 days, no credit card (1 product in 1 country) |
| Team members | Free, up to 100 | Unlimited sub-users |
| Several Amazon accounts | 1 included, $50/month each extra | One Seller Central account per Scale Insights account; merged accounts can be switched |
| Historical data | 540 days | Not listed publicly |
| Support | Dedicated Customer Success Manager on Shurq Pro | In-portal messages, bookable calls and a seller community |
Scale Insights features checked 3 October 2026 against Scale Insights's own pages (sources). “Not listed publicly” means we could not confirm it on an official page.
Does Scale Insights support hourly dayparting?
Yes. The Scale Insights Dayparting Rule turns ad groups on or off by hour and can raise or lower keyword, ASIN target and audience bids for chosen hours, from -99% to +900% of the base bid. To see hourly ad performance, its help center has you upload an Amazon hourly report or run a dayparting campaign of 24 ad groups, and its Dayparting Trend shows orders and sales by hour. Shurq pulls hourly ad data from Amazon automatically and runs 7-day by 24-hour bid schedules from -80% to +200% on Sponsored Products and Sponsored Brands campaigns.
New to the term? Read what dayparting is, or see how Shurq Stream shows Amazon ad performance by the hour.
How does Shurq's pricing compare to Scale Insights?
Shurq pricing
- Shurq Pro
- $200/month
- Includes 1 connected Amazon account. Extra connected accounts are $50/month each. Team seats are free, up to 100.
- Custom
- Contract pricing
- Sales-led, for teams that need SSO, a DPA or custom SLAs.
30-day free trial, no credit card required. Billed monthly. No percentage of ad spend. Full Shurq pricing
Scale Insights pricing
- Scale 5
- $78/month, or $748/year
- 5 automated ASINs. Source: scaleinsights.com/pricing
- Scale 10
- $98/month, or $940/year
- 10 automated ASINs. Source: scaleinsights.com/pricing
- Scale 20
- $178/month, or $1,708/year
- 20 automated ASINs. Source: scaleinsights.com/pricing
- Scale 35
- $288/month, or $2,764/year
- 35 automated ASINs. Source: scaleinsights.com/pricing
- Scale 50
- $388/month, or $3,724/year
- 50 automated ASINs. Source: scaleinsights.com/pricing
- Scale 75
- $548/month, or $5,260/year
- 75 automated ASINs. Source: scaleinsights.com/pricing
- Scale 100
- $688/month, or $6,604/year
- 100 automated ASINs. Source: scaleinsights.com/pricing
- The 1% Plan
- 1% of monthly ad spend
- Unlimited automated ASINs. Contact sales. Source: scaleinsights.com/pricing
One automated ASIN is one ASIN in one country, and you pay only for the ASINs you automate, not your whole catalog. Yearly billing is listed as 20% off. Extra tracked keywords are sold as add-on plans whose prices are not on the pricing page. Prices checked 3 October 2026.
When is Scale Insights the better choice?
- You automate a few ASINs in one country. Up to 20 automated ASINs, its plans cost $78 to $178 a month, less than Shurq Pro at $200.
- You want to write your own PPC logic rule by rule, stack several rules on one ad group, and check the step-by-step calculation behind each action.
- You want hourly bid changes beyond Shurq's range. Its Dayparting Rule allows -99% to +900% per hour; Shurq allows -80% to +200%.
- You want suggestions you approve one at a time. Scale Optimizer proposes up to 5 actions a day, each of which you can apply once, turn into a rule, or undo.
- You sell through FBA in its 12 marketplaces and need PPC automation more than a wider analytics suite. Its own FAQ says it is best for FBA sellers.
When is Shurq the better choice?
- You automate many ASINs. Shurq's price does not depend on ASIN count, so 50 automated ASINs in one country cost $200 a month on Shurq Pro against $388 on Scale Insights' Scale 50 plan.
- You want hourly ad data without exporting reports, and dayparting schedules built on that data.
- You want profit per product and marketplace every hour, inventory forecasting, keyword rank tracking and reverse-ASIN keyword research in the same subscription as your bidding.
- You sell in Brazil, Poland, Sweden, Ireland, Belgium, Turkey, Egypt, India, the UAE or Saudi Arabia, which Shurq supports and Scale Insights does not list.
How do you switch from Scale Insights to Shurq?
- Start the 30-day free trial and connect your Seller Central and Amazon Ads accounts.
- Add product costs by form, CSV or bulk template. Shurq applies them retroactively, so past profit is recalculated too.
- Set a target ACoS and review Shurq's bid preview before you apply the first changes.
- Decide which tool manages each ad group. Scale Insights' help center says a base bid changed by another third-party tool clears its hourly bid adjustments, so remove its rules from an ad group before Shurq manages it.
- Rebuild your hourly schedules in Shurq Stream from its hourly heatmap. Keep Scale Insights until every ad group you automated there has a Shurq schedule or rule.
What are the pros and cons of Shurq and Scale Insights?
Shurq
Pros
- Price does not change with the number of ASINs you automate
- Hourly ad data arrives from Amazon automatically
- Profit per product and marketplace, updated hourly
- Rank tracking for up to 9,000 keywords included
- 21 Amazon marketplaces
Cons
- $200 a month is more than Scale Insights' plans for up to 20 automated ASINs
- Hourly bid changes range from -80% to +200%, narrower than Scale Insights' -99% to +900%
- Dayparting schedules cover Sponsored Products and Sponsored Brands, not Sponsored Display
- Each extra connected Amazon account is $50 a month
Scale Insights
Pros
- Low entry price: $78 a month for 5 automated ASINs
- Stackable rules for bids, placements, budgets, negatives and status
- Preview, step-by-step calculations and change logs for every action
- Unlimited sub-users
- 30-day free trial with no credit card
Cons
- Cost grows with every ASIN and country you automate
- Hourly ad heatmap needs an uploaded Amazon hourly report
- Rank tracking includes 30 keywords; more needs an add-on plan
- Lists 12 Amazon marketplaces
- One Seller Central account per Scale Insights account
Frequently asked questions about Shurq vs Scale Insights
Is Shurq cheaper than Scale Insights?
It depends on how many ASINs you automate. At the prices both companies published on 3 October 2026, for one country: 5 automated ASINs cost $78 a month on Scale Insights against $200 on Shurq Pro, and 20 cost $178, so Scale Insights is cheaper. 35 automated ASINs cost $288, 50 cost $388 and 100 cost $688, while Shurq Pro stays at $200 for one connected account. On Scale Insights' 1% plan, an example $30,000 of monthly ad spend works out to $300 a month.
Does Scale Insights track profit, inventory and keyword rank?
Yes. Its help center describes P&L, ROI and break-even bids calculated from the product costs you enter, restock forecasting from your lead times, and Keyword Ranking with organic and Sponsored Products rank for 30 tracked keywords, with add-on plans for more. Shurq Pro includes hourly profit per product and marketplace, inventory value and reorder forecasting, and rank tracking for up to 9,000 keywords, 90 of them hourly.
Can I use Claude or ChatGPT with Scale Insights or Shurq?
Both offer an MCP server. Scale Insights MCP connects your Scale Insights data to Claude, ChatGPT, Claude Desktop and Cursor or VS Code, with an optional skill of 46 built-in prompts. Shurq MCP is included with Shurq Pro and exposes more than 1,000 Shurq tools to Claude, Cursor and other MCP clients that support remote servers; every write action shows a preview and runs only after you confirm it.
Which Amazon marketplaces do they support?
Scale Insights lists 12 Amazon marketplaces: the US, Canada, Mexico, the UK, Germany, France, Italy, Spain, the Netherlands, Japan, Singapore and Australia. Shurq supports 21 Amazon marketplaces, including Brazil, Poland, Sweden, Ireland, Belgium, Turkey, Egypt, India, the UAE and Saudi Arabia, which Scale Insights does not list. Singapore is on Scale Insights' list but not Shurq's: Amazon closed the amazon.sg third-party store on 6 July 2026, and its sponsored ads stopped serving that night.
Where do these facts come from?
Every Scale Insights price and feature on this page was checked on 3 October 2026 against these official pages. Shurq facts come from our own pricing page. Prices change, so confirm on the vendor's site before you buy.
- Scale Insights pricing and FAQ
- Scale Insights features
- Scale Insights: About us
- Scale Insights help center: Getting Started with Hourly Bid Adjustments
- Scale Insights help center: Dayparting Trend
- Scale Insights help center: Customizing COGS, Lead Time, and Name
- Scale Insights help center: How Keyword Ranking Works
- Scale Insights help center: Getting Started with Scale Insights MCP
- Scale Insights help center: Getting Started with Scale Optimizer
- Scale Insights help center: How to Add Team Members
- Scale Insights help center: How to Access Multiple Accounts
- Scale Insights help center home (support options)
- Amazon Seller Central Singapore: Important Update - Amazon Singapore 2026
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